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Monday, 5 March 2012

Special giveaway in UK and Ireland for Disneyland Paris anniversary

Posted on 06:18 by john mical
Here's a Disney giveaway that really is marketing genius.

Today in the UK and Ireland, Morrisons supermarkets is starting its biggest-ever prize giveaway in celebration of the 20th anniversary of Disneyland Paris. The prizes are 250,000 soft toys and 20 VIP vacations, according to 4-Traders, a business website.

The giveaway starts with packs of Disney trading cards. Between March 5 and April 29 Morrison shoppers receive a pack of cards for every product they buy from certain brands in the store. Twenty packs contain a golden trading card worth a VIP vacation.

Each pack has six cards in it, including one "shiny" card which could contain a prize. And of course for £2.99 you can buy a specially designed Disneyland Paris 20th Anniversary binder to collect all the cards, according to the website.

There are 99 different cards ranging from showing Mickey Mouse in the 1920s to the recent Pixar movies.

Could you imagine a giveaway like that in the U.S.?
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