Sony and Disney parks are teaming up with a new "Share Magical Memories" online contest to promote the Sony Handycam camcorder line and offer up free trips to Disney World, the companies said.
The new campaign kicks off with an online contest and dedicated website hosted by Disney Interactive at www.disney.com/memories, "where guests can submit a written entry about a special someone in their life, a family member, friend or educator, who has helped create a lasting memory. A panel of judges will review the stories about the special memory makers and select five grand prize winners. Each grand prize winner will receive a vacation for themselves and three guests, plus a vacation for their memory makers and three guests to Walt Disney World Resort. The winning families will also receive a Sony® HDR-PJ260V projector camcorder to document new memories before, during, and after their experience at Disney Parks.
"There will also be a weekly sweepstakes on disney.com/memories where guests can enter daily on the site or text 'SONY' to DISNEY (347639) on their mobile devices, for a chance to win prizes such as a $200 Disney gift card and a Sony HDR-PJ260V camcorder. One winner will be awarded per week," according to a joint news release.
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